Social media has become a pivotal part of many companies’ marketing strategies and has changed the way consumers engage with businesses. Generating engagement on social media through shares, likes, comments, and so on is a great way to extend your brand’s reach and build a loyal customer base.

As a new brand, growing that initial following and baseline engagement can be tricky. That’s why we asked the members of Forbes Business Council how to successfully build engagement over social media. READ MORE ON FORBES.COM